Scream Title sequence

As the sequence starts the music is very slow pace and calm, this sound could be contrapuntal as it is calm but the red on the screen is an icon of a typical horror convention which is blood; it could also be parallel sound as it does match up with the slow movement on screen. The typography first shown transitions on to the shot with a wavy effect, this shows how something or someone is on the loose and is hard to catch. The letters have a small gap between each other, this shows how things are not simple and something is missing therefore clues need to be found in order to find out who the killer is. The colour of the font is white, this is a way of symbolising purity and this could be representing the typical virginal girl used in horror film. It could also be white because of the contrast it has with red and therefore makes it stand out more.

The typography and the background images on screen are always moving very slow and smoothly, this shows how a smooth criminal is on the loose and is constantly moving so he is not caught. The colours shown then change to black and white, this creates a dark/tense ambiance towards the audience as the colours are plain, simple and can also connote death. The scream mask then appears on the screen, this shows the audience how death and the mask are related but also this is a way of establishing the killer so the audience are aware of what to expect from this character.

The films title is then place in the centre of the frame in red and bigger and bolder than all the other typography used. This is stating the importance of the film as it is place central within the frame. Due to the text being bigger, this shows how the killer is bigger than the other names shown and is therefore more powerful as he is the killer. The text is red once again connoting blood, violence and gore. Screaming is then used to show how 'Scream' is a horror film and this is therefore establishing the genre.