Audiences and Institutions

Keywords:

• Producers
• Distributors
• Exhibitor
• Studios

Distributor:

• Promotes the film
• Advertises the film
• Delivers the film to an audience
• Get film released in cinemas
• Home release (DVD)
• Marketing

- The film distributor is the link between the producer and the exhibitors' their aim is to get as many people to view the film.

- To market successfully the distributor has to target the appropriate audience.

- The distributor markets the film and develops an appropriate advertising campaign

- This can be easy if there is a star, but harder in the case of low budget independent films.